21 Sep '12, 11pm

Ozersky’s Exertions: Specialty Coffee Ragged In TIME @ozerskyTV @oliverstrand @TIMEideas @thenervousco ...

Mr. Ozersky’s article in TIME first takes specific umbrage with Blue Bottle Coffee Roasters, first for this promotional video - “You will take a kind of masochistic glee in how annoyed it will make you” – then from music to fashion, handwriting to physical demeanor (calling Blue Bottle’s founder James Freeman a “mild weenie”), and especially with specialty coffee’s dedication to advancing deliciousness while building quality-focused and equitable global trading relationships. In one breath he’s mocking Mr. Freeman’s taste in eyeware, in the next he’s belittling the $16 (heavens no!) cost of “a small bag of beans.” There’s seemingly no end to the amount of umbrage taken.

Full article: http://sprudge.com/ozerskys-exertions-specialty-coffee-ra...

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