16 Feb '16, 10pm

It's Like Wine in a Box, but It's Slingshot Coffee

It's Like Wine in a Box, but It's Slingshot Coffee

The Slingshot team has been fleshing out the box concept since as far back as late 2014, and while the natural graininess of the cardboard surface required that some elements, such as the bar code, be printed bigger than might be required for labels on smooth glass bottles, the size of the box panels allowed the designers additional flexibility in branding. The back of the box includes large, simple instructions for how to use the box — including a plea to consumers to recycle — while one side shows hand-written “brewed on” dates and regions of origin, and another side includes a statement from the Bonchaks about the company and what it stands for.

Full article: http://dailycoffeenews.com/2016/02/16/its-like-wine-in-a-...

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