God Kaffe coffee book

God Kaffe coffee book

On October 25th we're releasing our coffee book: God Kaffe - En grundbog for kaffeelskere. A 212 pages Danish book on quality coffee by The Coffee Collective. A bit of background (to those who care to read it): A few years ago at a dinner after a board meeting at the collective we were talking about where the average Danish consumer's knowledge of quality coffee were at. If we compared to wine we lacked behind. Most people know about grape varieties, which temperatures to store and serve at and had an idea about the difference in cheap and expensive wine. When it comes to coffee we're not there yet. So we thought about how to change this on a broader scale and came to the conclusion that a book might be the best idea. We looked at the book selection available in Danish and there really wasn't much. Either it's translated books with tons of romantic histories or else they w...

Full article: http://coffeecollective.blogspot.com/2012/09/god-kaffe-ou...

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