12 Feb '16, 2pm

Millennial Coffee Drinkers, Meet Millennial Coffee Farmers:

Millennial Coffee Drinkers, Meet Millennial Coffee Farmers:

According to a Pew Research Center study, Millennials like to feel as though they’re con­nected to peers and to causes. We can see this reflected in cof­fee. At a Let’s Talk Coffee train­ing event orga­nized by Sustainable Harvest ear­lier this year in Huila, Colombia, we saw energy cre­ated by bring­ing together young farm­ers, agron­o­mists, cup­pers, and even green buy­ers from around the coun­try. A large num­ber of the atten­dees were between the ages of 18 and 34. We puz­zled over tast­ing notes together, posed ques­tions dur­ing panel dis­cus­sions, and exchanged Whatsapp mes­sages at breaks. At this unique event, youth had the oppor­tu­nity to con­nect to a larger cof­fee com­mu­nity. The sense of par­tic­i­pat­ing in some­thing global is extremely impor­tant to the young gen­er­a­tion.

Full article: http://coffeetalk.com/coffeetalkmagazine/2015/december-15...

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