New post: Can you let go?

Can you let go?

jimseven.com 11 Sep '12, 9pm

New post: Can you let go?

I never really liked the term “Third Wave”, and I don’t really think I’m alone in that. I never liked it because it never really fit into how I see coffee, or my individual experience coming up in the industry. I get why people like it, why it is useful, but this isn’t really my point. In some ways “Third Wave” seemed like a pinnacle – to me it is about traceability (so making something increasingly traceable didn’t make it 4th wave), it is about the inherent qualities of a lot of coffee, it is about roasting and brewing coffee in a way that makes these qualities available to the consumer. The net result would be something worth more. I’m not sure that is a stated goal though – it was a description of a change in our culture, rather than an explicit manifesto of “how things should be”. As many of us have come around to focusing on the provenance of our coffee, and the qual...

Full article: http://www.jimseven.com/2012/09/11/can-you-let-go/

Tweets

@JoaneeBonee » 19 Sep '12, 9pm
I never really liked the word "Third Wave" @jimseven [link]
@THEKyleKiepert » 17 Sep '12, 7pm
RT @StoneCreekCO: "Can you let go?" (A good blog talking about "Third Wave" ideals, execution, and identity) [link]
@StoneCreekCO » 17 Sep '12, 7pm
"Can you let go?" (A good blog talking about "Third Wave" ideals, execution, and identity) [link]
@TheRootinator » 17 Sep '12, 4am
Can you let go? An article about changing the way we do coffee by James Hoffman. [link]
@NZBaristaGuild » 15 Sep '12, 3am
^emw @jimseven latest blog: [link]
@RichardCorney » 15 Sep '12, 2am
For a thought provoking read, check out @jimseven latest blog: [link]
@CaffeCalabria » 14 Sep '12, 7pm
Coffee people: Does the term Third Wave matter? Can you let go? [link]
@BrigadeCoffee » 12 Sep '12, 7pm
Fascinating thoughts on "third wave" coffee… “@jimseven: New post: Can you let go? [link]”
@M_Liljenberg » 12 Sep '12, 7pm
Can you let go? [link] @jimseven First you need a vision. Goals help you reach that vision. What's your vision?
@galla_coffee » 12 Sep '12, 9am
Interesting post by @jimseven [link] Do taste descriptors help when choosing coffee or can it be done better?
@CoffeeHeadMelb » 12 Sep '12, 2am
RT @coffeeforkicks: Can you let it go? @jimseven asks two questions: [link]
@tomo_murasawa » 12 Sep '12, 1am
実際サードウェーブって、本質的にはカウンターカルチャー・インテリジェンシア・スタンプタウンっていうダイレクトトレードのビッグ3までよね。ほんとは。 / “Can you let go? « jimseven” [link]
@christinecottre » 12 Sep '12, 12am
RT @jimseven Can you let go? [link] James Hoffman's view of the 'Third Wave'.
@BaratzaTalk » 11 Sep '12, 11pm
We can count on @jimseven to keep us thinking-in a good way! RT New post: Can you let go? [link]
@coffeeforkicks » 11 Sep '12, 10pm
Can you let it go? @jimseven asks two questions: [link]
@cornerofthecafe » 11 Sep '12, 9pm
RT @jimseven: New post: Can you let go? [link]
@ZhouYingMing » 12 Sep '12, 1pm
RT @jimseven: New post: Can you let go? [link]
@coffeejasper » 12 Sep '12, 12pm
RT @jimseven: New post: Can you let go? [link]
@toddcam » 11 Sep '12, 11pm
RT @jimseven: New post: Can you let go? [link]
@sethmills » 11 Sep '12, 11pm
RT @jimseven: New post: Can you let go? [link]
@celwong » 11 Sep '12, 10pm
RT @jimseven: New post: Can you let go? [link]
@InPausaCaffe » 11 Sep '12, 9pm
Jimseven: Can you let go? [link]
@shwynnepdx » 11 Sep '12, 9pm
RT @jimseven: New post: Can you let go? [link]