31 Dec '15, 2pm

A little knowledge can intensify your experience

The preparation and consumption of coffee provides a complex multi-sensory experience generated by the combined senses of vision, smell, taste, and touch. The experience is also influenced by temperature and the environment in which it’s consumed. Reaching all the senses The full sensory experience spans the period of preparation through to consumption. It begins with the coffee aroma experienced when opening the container, to the visual cues seen when preparing the coffee, including the colour of the coffee and the presence of crema or coffee foam. Arguably, the sensory experience of enjoying a cup of coffee might even start upon entering a coffee shop and hearing the sound of a machine as research suggests that sound plays an essential role in customers’ daily interactions with products, often influencing their cognitive processes, emotions, and behaviour12 . Finally, bo...

Full article: http://coffeeandhealth.org/all-about-coffee/multi-sensory...

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