26 Dec '15, 5pm

Year in Review 2015: Top customer-submitted @Starbucks Instagram photos

What makes a top post on Instagram? It’s an image that tells a story, according to Secelia Kirby with Starbucks social media team . “It takes people into the moment. Often, there’s just a hand, but you get a feeling it could potentially be yours," she said. “On Instagram, people take the time and effort to create a beautiful image. They want to celebrate their Starbucks drink by posting an image with the cup in a flower garden or on a mountaintop, for example. They want to mesh their Starbucks experience with the rest of their lives.” Kirby, who manages @Starbucks Instagram channel, reveals five customer-submitted posts that the brand’s more than 7 million followers found most engaging in 2015. These regrams generated hundreds of thousands of likes among Instagram followers, along with thousands of comments in dozens of languages. 1. Contemporary Cup Art The winner of Star...

Full article: https://news.starbucks.com/news/2015-top-starbucks-instag...

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