30 Nov '15, 5pm

Coffees Marketing Growers as Protagonists are More Expensive, Analysis Suggests

The project’s latest insight surrounds the idea that retail coffee prices are higher on average when roasters identify the farms or individual mills where the coffees are produced. Examining quarterly data from its retail price index, the group found that among the 58 most expensive packaged coffees tracked in Q2 of 2015, those that identified growers sold for an average of $29.99 per roasted pound, nearly $6 more than those that did not. The pattern repeated itself in Q3, with the 35 coffees identifying growers selling for an average of $29.70 per pound, compared to $24.13 per pound for those that did not.

Full article: http://dailycoffeenews.com/2015/11/30/coffees-marketing-g...

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