26 Nov '15, 3pm

A Trip to Ruby Coffee Roasters In Rural Wisconsin https://t.co/DlWvM17N1R what a beautifully inspiring write up. #coffee #coffeetime

A Trip to Ruby Coffee Roasters In Rural Wisconsin https://t.co/DlWvM17N1R what a beautifully inspiring write up. #coffee #coffeetime

What’s surprising about Ruby isn’t so much that Linzmeier—a veteran of Intelligentsia Coffee in Los Angeles and Caffe Ladro in Seattle—has built a successful, quality-driven small coffee business in the deer fields of Wisconsin, but rather that he’s built such a nationally respected brand so physically far away from most of his customers. Linzmeier estimates that, incredibly, only about a third of his business at the moment comes from within the state of Wisconsin. Offering a stable of seasonal, market-priced specialty coffees in an existing (or saturated) market like Portland, OR, or Brooklyn, is one thing. Doing it out of a barn in Amherst, Wisconsin (population 1,042) is quite another.

Full article: http://sprudge.com/a-trip-to-ruby-coffee-roasters-in-rura...

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