27 Aug '15, 12pm

McDonald’s marketing ploy | The Coffee Collective well spoken!

This blog is in Danish and a response to McDonald’s marketing campaign that was released yesterday in Danish media. We’ve sent this to several media outlets and you can see it on Fødevarewatch . McDonald’s mener, at de danske forbrugere betaler alt for meget for deres kaffe, når de fx. køber en caffe latte to go. Derfor giver de gratis morgenkaffe i hele september. Nu kan man mene om McDonald’s kvalitetsfokus, hvad man vil, men vi knokler i hvert fald for at øge kvaliteten af vores produkt hele vejen fra indkøb af kaffen over ristning til uddannelse af vores baristaer. Og vores baristaer går ekstremt meget op i at lave det bedst mulige stykke arbejde for at sætte den sidste prik over i’et på kaffens lange vej fra jord til bord. I forhold til hvad man betaler for en kop kaffe, har vi fuldt tiltro til, at vores gæster selv kan vurdere, om de synes, at vores arbejde bag hver ...

Full article: http://coffeecollective.dk/2015/08/mcdonalds-marketing-ploy/

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