25 Aug '15, 4pm

Starbucks to Offer Black Coffee Pike Place Roast Ready-to-Drink Beverage Exclusively in #Japan ht…

Starbucks opened its first stores in Japan nearly 20 years ago and 10 years later, began offering ready-to-drink (RTD) products in partnership with Suntory Beverage and Food Limited. Today, Starbucks has announced the launch of its newest RTD beverage, the Black Coffee Pike Place® Roast, sold exclusively in Japan. “We learned that the black coffee market in Japan is growing and consumers are drinking it outside of a cafe environment,” said Stephanie Choi, brand manager, Global Ready-to-Drink Innovation for Starbucks. “We began to investigate how we could bring a Starbucks® roast to Japanese consumers in a premium way and in a ready-to-drink format.” Starbucks® Pike Place Roast®, which represents the rich history of the company, was selected as the perfect coffee to feature as an RTD beverage. A group of Starbucks partners in Seattle and Japan collaborated with Suntory to d...

Full article: https://news.starbucks.com/news/starbucks-black-coffee-pi...

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