18 Aug '15, 3pm

Roasting Coffee at Starbucks: A quick overview by @SbuxMel

@Mark – Oh that is one excellent question. If you’re a partner, it’s very easy to arrange a tour of the Kent Roasting Plant. I’ve heard of very new partners going on amazing tours of the Roasting plant. If you’re a customer, they’ll just say “no.” Yet after hearing “no” a couple of times (I have a whole wish list of things I’d like to do with Starbucks but I guess they’re not interested. It takes two to tango) out of the blue, a media relations partner contacted me about watching a roasting at the Pilot Plant: http://starbucksmelody.com/2014/09/05/starbucks-costa-rica-la-ines-geisha/ ^ This was an incredible experience. The testing and calibration of coffee (that is figuring out the roast profile and creating and managing blends) happens at the tiny “Pilot Plant” which is actually inside the headquarters. I really did walk out of there scratching my head – I’ve heard partn...

Full article: http://starbucksmelody.com/2015/08/18/roasting-coffee-at-...

Tweets

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Roasting

Roasting

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