30 Jul '15, 3pm

Why Local Roasters Might Want to Learn Up on the Wacky New Bike Concept Wheelys

Why Local Roasters Might Want to Learn Up on the Wacky New Bike Concept Wheelys

Is it all a little gimmicky? Sure. But it’s also a work in progress. The published materials clearly state that Wheelys-branded carts must sell certified organic coffee, but beyond that, the details are a bit fuzzy. Daily Coffee News reached out to learn more about what roasting companies Wheelys encourages its fanchisees to patronize through wholesale, and it appears the concept may initially present some attractive opportunities for local roasters. In an email exchange, cofounder Maria de la Croix said, “Since we don’t have all the logistics in place for the whole world yet — we’ve sold bikes to more than 20 countries — we do advise our current Wheelers in their choice of a local, organic coffee roaster to start with.”

Full article: http://dailycoffeenews.com/2015/07/30/why-local-roasters-...

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