26 Jul '15, 9pm

Meet our #channeldevelopment team who take the @Starbucks brand beyond our four walls.

Customers are familiar with the warm, welcoming environment of Starbucks stores. From friendly baristas who share their coffee knowledge and passion, to the design of a space that helps customers discover and enjoy Starbucks products – every moment of connection is personal. How does Starbucks translate a cozy, emotional experience to an often cold, impersonal grocery store aisle? That’s Michael Conway ’s challenge. “Our goal is to bring the Starbucks store experience alive in the aisle,” he said. “Almost as if a barista is standing with you in the store while you’re making a buying decision, offering you a tall skinny mocha.” As president of Starbucks Global Channel Development, Conway leads a team of about 550 partners (employees) who study consumer behavior and find ways to connect people around the world with Starbucks products where they live, work and play. “While mo...

Full article: https://news.starbucks.com/news/beyond-the-coffee-shop-on...

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