25 Jul '15, 9pm

My @Starbucks Rewards program extended to @Lyft

My Starbucks Rewards® Extended to Lyft Drivers, Awarded Immediate Gold Level Status Drivers and Riders to Be Rewarded, Incentivized with Stars SEATTLE, July 22, 2015 – Starbucks Coffee Company (Nasdaq: SBUX) and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option of becoming My Starbucks Rewards® (MSR) loyalty program gold level members, and both Lyft drivers and riders will have the opportunity to earn MSR loyalty Stars redeemable for food and beverages at participating Starbucks® stores. The alliance builds on what is fast becoming the retail sector’s robust digital loyalty ecosystem enabling both Starbucks and Lyft to...

Full article: https://news.starbucks.com/news/starbucks-rewards-program...

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