31 May '15, 9pm

Every #coffee tells a story. In Seattle? Stop by the @SBUXRoastery for the Gravitas blend

In the late 1970s, the Democratic Republic of Congo was one of Africa’s leading exporters of coffee. Subsequent decades of violence, poverty and disease claimed the lives of millions in the region and destroyed much of the country’s coffee market. In recent years, despite the odds, Congolese farmers have quietly produced some of the world’s greatest Arabica coffee beans. Starbucks partnered with the Eastern Congo Initiative (ECI) to develop sustainable agricultural production and help restore Congo as a key source of high quality coffee. Founded by actor and director Ben Affleck , the ECI is a US-based advocacy and grant-making initiative focused on working with and for the people of Eastern Congo to help rejuvenate their coffee industry. Toward the end of 2014, Starbucks made its first purchase of coffee from farmers in Eastern Congo. After months of fine-tuning and exper...

Full article: https://news.starbucks.com/news/gravitas-signature-blend-...

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