31 May '15, 2pm

The story behind @Starbucks sleeves added to every hot beverage around the world

This summer Starbucks will complete the global rollout of its hot cup sleeves, called EarthSleeve™, which are made from less paper and more post-consumer content than Starbucks previous cup sleeves. Since Starbucks first rolled out EarthSleeve to the U.S. and Canada in 2012, the cup sleeves have saved 21 million pounds of fiber, which correlates to more than 188,000 trees. The sleeves are also both recyclable with cardboard and compostable in commercial systems. “Up to 80 percent of our cups leave the store with our customers,” said Jim Hanna, who leads environmental sustainability for Starbucks. “Reducing the waste associated with our cup sleeves is one important way we can help mitigate the impact of our packaging.” Starbucks history with the paper cup goes back to 1984, when the company began its transformation from a retailer of whole bean coffee, to a café environment...

Full article: https://news.starbucks.com/news/earthsleeve-global-rollou...

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