30 Jun '12, 4pm

@theiWessel DAT LUKT WEL! OMG EEN HELE SITE over hoe je een coffee zaak kan beginnne! whahaha;p

After twenty-seven years in this business, I have come to the conclusion that the single most important factor-besides the location- for the success of an espresso operation is whether the owner, the CEO or the person responsible for the overall project is an espresso based drink consumer himself or herself, and understands what a properly prepared drink should taste like. Unfortunately, properly prepared espresso drinks are hard to find in most parts of this country. So when a prospective CEO or a future franchise owner of a bagel shop, for instance, has his or her first "espresso experience" at a place that has no clue, and that first sip proves to be unpleasant or indifferent, these CEO's never develop a taste for espresso and are probably wondering what all that excitement is all about.

Full article: http://www.ineedcoffee.com/99/business/

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