28 May '15, 4pm

Nice Package: Sterling Coffee Roasters of Portland, Oregon

Nice Package: Sterling Coffee Roasters of Portland, Oregon

The new bags reflect our coffee program’s emphasis on simplicity and quality. We select just one Africa and one Americas coffee every month to accompany our Blendo Stupendo, and we challenged ourselves to represent that selection with as little embellishment as possible. The central task of the front of a bag of coffee is to convey both constant (brand) and variable (coffee) information concisely and economically, so we chose three colors to convey constant information and two words (country and farm/coop/mill/region) to convey variable information. We chose blue for the Americas and red for Africa because those colors are most often associated with those continents in the industry, and we chose black for the Stupendo because it is our new classic.

Full article: http://sprudge.com/nice-package-sterling-coffee-roasters-...

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