30 Apr '15, 2pm

The first Nespresso Café opens its doors today in #Vienna!

New ’café boutique’ unites service and retail under a single roof At the first-ever Nespresso Café, consumers in Vienna can now enjoy their favourite Nespresso Grands Crus in a premium coffee shop experience. This new ’café boutique’ concept combines a premium coffee shop and take-away service with the Nespresso Cube, a state-of-the-art automated boutique for the convenient purchasing of Nespresso coffee capsules. Opening its doors on April 30th, the Café is being run as part of a joint venture between Nespresso and premium food caterer DO&CO. The Nespresso Café is the latest in our pipeline of retail and service innovations. It is a true embodiment of our brand. Not only can consumers indulge in the Nespresso experience, they will also be able to purchase our Grand Cru coffees through our automated boutique, the Nespresso Cube. Jean-Marc Duvoisin, CEO of Nestlé Nespresso ...

Full article: http://www.nestle-nespresso.com/newsandfeatures/Nespresso...

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