24 Apr '15, 4pm

We Interview Mr. Espresso Himself, Carlo Di Ruocco @oakwoodroasted feature by @hellobillups

In the States in the late ’70s, Di Ruocco was rooted in a career in the elevator business, but that all changed when his brother asked for help importing an espresso machine for his nearby restaurant. “I came to San Francisco and no one was drinking espresso. There were a few machines around the Bay Area, but they were old and they were not great at making espresso,” Mr. Di Ruocco told me. “And there were no mechanics to fix them. So being an elevator mechanic who worked in coffee in Italy, we were fixing our own machines. So we had the idea to start bringing espresso machines to the Bay Area because there was a market and no one was able to repair them.”

Full article: http://sprudge.com/we-interview-mr-espresso-himself-carlo...

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