And Brazil because it is the most important coffee country in the world and it has done more than any other coffee-growing country to protect its farmworkers. Its farmworker protections are more aggressive than even those of the UN’s International Labor Organization, and it has developed innovative mechanisms in the public and private sectors alike to identify, punish and ultimately eliminate the worst labor abuses. As I suggested here last week, if specialty coffee wants to scale and sustain its innovations, it needs to tie its efforts to progressive policies in growing countries. And no growing country is more progressive on this issue than Brazil. Any effort to improve the conditions of farmworkers in the coffee sector starts there.