31 Mar '15, 8pm

San Francisco: It's Opening Day At The Brand New @equatorcoffees via @sprudge

San Francisco: It's Opening Day At The Brand New @equatorcoffees via @sprudge

“We want to be all about accessibility,” she says, sitting on a cube of faux-concrete in a small outdoor area outside of the cafe, bordered by metal planters boxes (designed and built by “miracle metal worker” Luigi Oldani ). A diverse stream of tech kids, homeless folks and tourists go wandering by—it’s a Tuesday morning in San Francisco. “We really want to stick to the idea that great coffee should be for everyone,” Freudiger tells me, and this is reflected in the design of the space. Equator’s new shop seeks to balance delicately within the ongoing narrative of gentrification and change happening here in San Francisco, and to be a part of the Mid-Market/Tenderloin community (a notoriously sketchy area on the rise). The cafe is meant to look open and inviting, without seeming tailored to an elite clientele.

Full article: http://sprudge.com/san-francisco-its-opening-day-at-the-b...

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