29 Mar '15, 4pm

Now For Something Completely Different From Joe Coffee Company via @sprudge

A bankruptcy-stricken chain pastry shop [Crumbs Bake Shop ] that previously occupied the location already had some cafe-appropriate infrastructure in place, which helped make the build-out convenient and quick. And the bakery backbone of the space actually set Joe up for its next step: baking in-house. Store manager Craig Melillo, who came to Joe from his previous gig as George Howell’s NYC accounts manager, has a background in food service. He’ll be piloting the on-site baking program, and as of the shop’s opening you can sample his handiwork in the form of soft, rich salted chocolate chip cookies, served up warm. The shop will also offer NYC’s Bien Cuit , One Girl Cookie , and Watty & Meg food and pastry options currently found in other Joe locations, and plans to expand the in-house baking array very soon.

Full article: http://sprudge.com/now-something-completely-different-joe...

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