26 Mar '15, 7pm

Indie Coffee Passport Comes To The East Bay @sandersnoah on the @indiecoffeepass debut in northern

Indie Coffee Passport Comes To The East Bay @sandersnoah on the @indiecoffeepass debut in northern

Priced at $25, the Indie Coffee Passport (or ICP) allows consumers the opportunity to try a “free” coffee or tea from 22 participating cafes located in eight East Bay cities stretching along Interstate 580. Marc Callado first discovered a similar program in Toronto while researching “disloyalty programs” (rewards programs based on customers visiting a collective of independent shops) and knew that he wanted to bring it back to the Bay Area. With the philosophy “making a cafe a destination is a wonderful thing” in mind, Callado reached out to every cafe he could think of in the East Bay area, and received 22 participants in return.

Full article: http://sprudge.com/indie-coffee-passport-comes-to-the-eas...

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