28 Feb '15, 2am

Blue Bottle Acquires Perfect Coffee, Announces Coffee Technology Division

From the soon-to-be-widely-spread press release, there’s a thesis statement of sorts from Neil Day on the Perfect Coffee project: “We used the latest in analytics and engineering to hide all the hard parts and allow coffee lovers to focus on great taste.” A simple, pre-ground, ready to brew pouch of coffee isn’t life-changing for a committed coffee nerd or home brewing enthusiast, but it might be life changing for their mom, or their auntie, or anyone in their life who digs good coffee but can’t imagine spending hundreds of dollars on a home set-up. Combined with the digital direct sales initiatives Blue Bottle acquired when it purchased Tonx.org, this has the potential to be a bellwether moment for improving the at-home coffee experience for the masses.

Full article: http://sprudge.com/blue-bottle-acquires-perfect-coffee-an...

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