27 Feb '15, 3pm

Blue Bottle to Begin Selling Pre-Ground Coffee Following Perfect Acquisition

The problem of how to make ground coffee as delicious as it is accessible has plagued many a coffee company before us. Many have been persuaded by technologies that promise to preserve freshness, only to fall flat in the cup. We were pretty sure we’d heard this tune before. But then we tried it. And tried it again. And again, and again, each time with more refinement and rigor. We staged blind tastings and “triangulations” (in which coffee samples are grouped in threes, with one outlier) against freshly ground samples of our blends and single origins. Each time, our own findings surprised us: Perfect Coffee was routinely performing as well as the freshly ground samples—and, much to our surprise, often surpassing them. It was, well, perfect .

Full article: http://dailycoffeenews.com/2015/02/27/blue-bottle-to-begi...

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