27 Jan '15, 6pm

Businessman Part of Green Coffee Craze Reaches $9 Million FTC Settlement

Businessman Part of Green Coffee Craze Reaches $9 Million FTC Settlement

“The FTC charged that Duncan and his companies, Pure Health LLC and Genesis Today, Inc., deceptively claimed that the supplement could cause consumers to lose 17 pounds and 16 percent of their body fat in just 12 weeks without diet or exercise, and that the claim was backed up by a clinical study,” the FTC said in an announcement of the settlement yesterday. “Shortly after Duncan agreed to appear on Dr. Oz but before the show aired, he began selling the extract and tailored a marketing campaign around his appearance on the show to capitalize on the ‘Oz effect’ – a phenomenon in which discussion of a product on the program causes an increase in consumer demand.”

Full article: http://dailycoffeenews.com/2015/01/27/businessman-part-of...

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