26 Jan '15, 6pm

Exhibitors are the heart and soul of the 27th Annual Exposition.

Exhibitors are the heart and soul of the 27th Annual Exposition.

For nearly 27 years now, people have come to the Specialty Coffee Association of America’s Annual Exposition, The Event , looking for new and innovative ideas. The best place to encounter these products and services on the cutting edge of specialty coffee is the show floor. New coffee brewing equipment, preparation techniques, packaging, marketing philosophies, and financial management plans – it’s all there. And exhibitors are waiting to share their offerings. They are the heart and soul of this show. My first Expo was in 1997 in New Orleans. I was in awe of the Exhibit Hall. The smell. The sounds. The people. Big, colorful booths. Small, simple ones. Roasters, espresso machines, sweets, cups, packaging – my head was spinning. So much to see, so much to take in, so much to learn! And samples? I had six cappuccinos in the first aisle alone! I quickly learned how to “taste....

Full article: http://www.scaa.org/chronicle/2015/01/13/exhibitors-the-h...

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