25 Jan '15, 1pm

@BenLillie although better: Associate Dean of McVitie’s Moments

@BenLillie although better: Associate Dean of McVitie’s Moments

The 'moment' is a hotly pursued phenomena by the giants of tea time. PG Tips have made it integral to their current advertising campaign, reminding us that we all need a PG Moment and even choosing that as their website's domain name pgmoment.com . Now McVities have made their big play for the moment by creating a range of indulgent biscuits simply called Moments. They are not taking any chances as they have registered it as a trade mark. Just to make sure they are on the right track they also interviewed a nearly a bus load of busy mums to find out when exactly their moment fell in the day. Oh all right I won't leave you in suspense any longer it's 9:27am. With study group as large as a bus queue who can argue with that outcome? Well with out seeing the error bars none of us. Also not wanting for a minute to provoke the wrath of busy Mums, surely they must have a lady who...

Full article: http://www.nicecupofteaandasitdown.com/biscuits/previous....

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