24 Apr '12, 10pm

In praise of tabletop: @jimseven on the linen napkins at @bluebottlenyc Chelsea

In my recent jaunt across the US – New York, Washington DC, Chicago (with Nuova Simonelli) to Portland and then LA – people have asked a lot about what I saw, tasted, experienced that was interesting. I thought I’d share this one because it was on the first day of the trip and I thought it was extremely interesting. I went to visit Blue Bottle’s store that opened a few months ago by Chelsea Market in NYC. To the right hand side of the bar there is a staircase that takes you up to a little bar up at the back of the shop. There are six seats at the bar. There are various coffees available on the syphon bar, as well as cloth filtered pourover (nel) coffee. I’ve talked in the past about how important and how useful certain signifiers can be for helping a customer get their expectations in line with yours. As I sat down I noticed that at each place setting was a linen napkin. T...

Full article: http://www.jimseven.com/2012/04/24/a-linen-napkin/

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L 12" W 8" H 12.5" (measurement guide)