27 Nov '14, 1pm

What Color Are Your Mugs? It Matters in Flavor Perception, Researchers Say

The colour of the mug affects people’s ratings of a hot beverage. Given that ratings associated with the transparent glass mug were not significantly different from those associated with the blue mug in either experiment, an explanation in terms of simultaneous contrast can be ruled out. However, it is possible that colour contrast between the mug and the coffee may have affected the perceived intensity/sweetness of the coffee. That is, the white mug may have influenced the perceived brownness of the coffee and this, in turn, may have influenced the perceived intensity (and sweetness) of the coffee.

Full article: http://dailycoffeenews.com/2014/11/27/what-color-are-your...


Monday Matters.

hungryrunnergirl.com 01 Dec '14, 9pm

My next race is a half on Saturday so I’m just whiling away the week with some easy workouts… or I should be (I may have a...