25 Oct '14, 3pm

Starbucks Ends Free Drink Coupon: Now $4 Off Your Next Purchase. #CustomerService #CSR #Starbucks

You too can probably think of lots of pros and cons to switching to a $4 off certificate. Off the top of my head, here are a few advantages: Since the new card is plastic, not paper, it’s not likely to be reproduced with a good printer (I think the occurrence of counterfeit free beverage cards was low, but I certainly understand that it probably happened enough to concern Starbucks). Because it’s 4 dollars off the next purchase, there’s more flexibility for the customer – he or she could use it as a discount on buying merchandise or food too. The card prevents customers from getting over-the-top beverages as a free beverage. I also think the occurrence of that was rare, especially in light of the fact that what a customer can order is somewhat limited by the size of the cup . One concern is that the new $4 off coupon will be much harder to get. There might be many more cus...

Full article: http://starbucksmelody.com/2014/10/25/4-dollars-off-csr/

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