31 Mar '12, 9pm

Thats because france has taste and knows what tastes great, it's not most of SBUX coffees..

Thats because france has taste and knows what tastes great, it's not most of SBUX coffees..

"I never go into Starbucks; it’s impersonal, the coffee is mediocre, and it’s expensive," says 35-year-old Paris resident Marion Bayod. "For us, it’s like another planet." The New York Times reports Starbucks is launching a multimillion-dollar campaign to win over more of Europe’s coffee aficionados and is adjusting beverages and blends to suit regional tastes. The paper says: "France may prove a particular challenge. ....After eight years spent setting up 63 French Starbucks stores, the company has never turned a profit in France. And even in the parts of Europe where the company does make money, sales and profit growth lag far behind results in the Americas and Asia." * Starbucks tailors its experience to fit European tastes

Full article: http://starbucksgossip.typepad.com/_/2012/03/starbucks-is...

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