In terms of why haven’t we? You know, I’m interested in everything but I feel like we haven’t done much wine, beer or coffee coverage…for me, stories in Lucky Peach have to be stories first and foremost, so a polemic about something or an update on the state of change in industry is less interesting than a narrative. Just giving the example of beer, we haven’t done many beer stories but beer is a wonderful thing. There was a story in the New York Times about Mikkeller and his brother at Evil Twin and I thought ‘Oh, that’s a great story about people because there’s a dynamic.’ You can talk not only but what’s happening in a brewery but you can also wrap it into a narrative.
Full article: http://sprudge.com/peter-meehan-interview.html