30 Sep '14, 9am

Were delighted to welcome #2minutebeachclean on board as our environmental partners

Were delighted to welcome #2minutebeachclean on board as our environmental partners

Posted by LSFF on Tuesday, September 30, 2014 · Leave A Comment We’re stoked to be working with #2minutebeachclean as our environmental partner for this year’s London Surf / Film Festival. The idea behind the initiative is simple and intuitive – take two minutes to pick up rubbish each time you visit the beach. There’s no pre-determined date and time so it’s always convenient, there’s opportunity to get involved each and every time you go for a surf and the commitment required to get make a difference – just 2 minutes – is so small that there’s no reason not to! We caught up with founder Martin Dorey to talk about #2minutebeachclean The big idea The #2minutebeachclean is about doing your bit, each and every time you go to the beach. You pick up litter, take a picture of it and post it using the hashtag. It’s about doing something rather than nothing – and inspiring others....

Full article: http://www.londonsurffilmfestival.com/2minutebeachclean/

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