28 Sep '14, 1pm

A Bright New Look For Ritual's Flagship SF Cafe In The Mission #coffee

If you’re familiar with the old Ritual Valencia Street café, you probably remember it as a bit dark, a little cave-like, something of a laptop enclave, kind of confusingly laid out. For Rinaldi and the Ritual team, opening this cafe in 2005 was a huge learning exercise: “when we opened…people didn’t understand what we were doing. There wasn’t anything like it in SF at the time: 1,800 square feet devoted to just coffee.” Even in 2005 people told Rinaldi “that there were already too many cafes on Valencia Street” and she says that definitely informed the original design of the cafe: “we tried to make the large space feel smaller, we broke it up into different areas,” and they designed the space expecting to often staff just one barista.

Full article: http://sprudge.com/ritual-coffee-valencia-san-francisco-r...

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