News & Events

Nice write-up in Fresh Cup about @swrbc2012.

The Golden State was certainly shining bright at the 2012 Southwest Regional Barista Competition, where California baristas Jared Truby and John Martin took home the top prizes in the barista competition and Brewers Cup, respectively. Though the Southwest region is composed of seven states, all six finalists in both contests hailed from California, and the winners represented each half of the state: Truby works at Santa Cruz-based Verve Coffee, while Martin is a barista at Intelligentsia Coffee’s Pasadena café. The event—which took place March 9-11 in Santa Cruz—was especially exciting for Truby, as it allowed the barista to win on his home turf. He accomplished the feat with a routine focused on the idea that every coffee has its own individual character. “I feel like because coffee is a fruit, there’s no way for it to be exactly the same every time, and that’s exactly wh...

Full article: http://www.freshcup.com/news_events_details.php?id=182