28 Aug '14, 10pm

Barista Magazine does the ice bucket challenge (finally)

Barista Magazine does the ice bucket challenge (finally)

We’ve been called out not once but twice to do the ALS ice bucket challenge now. The first time, former Barista Magazine cover babe, Anna Gutierrez, called editor Sarah Allen out to take part in the now-famous ALS ice bucket challenge, a gag to raise money for research into treatment for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, that has swept the globe since it was started July 29. Since then, the ice bucket challenge campaign has raised more than $4 million for ALS research, which is almost four times as much money has been raised annually in the past. “We have never seen anything like this in the history of the disease,” said Barbara Newhouse, President and CEO of The ALS Association , in a statement. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in th...

Full article: http://baristamagazine.com/blog/?p=14463

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