27 Aug '14, 6pm

Opinion: Coffee’s Biggest Crossroads May Be In These Two Headlines

Edwards then questions what will happen when “the big four” of coffee’s latest wave — Blue Bottle , Stumptown , Intelligentsia and Counter Culture — further expand their retail reach to consumers, in the process expanding their collective footprint as buyers of coffee as a commodity. This, she argues, could be a good thing, so long as those companies are responding to the consumer interests that popularized them in the first place: commitments to supply sustainability and consumer engagement in origin; processing methods; alternative brew methods; and other factors that can elevate the coffee drinking experience.

Full article: http://dailycoffeenews.com/2014/08/27/opinion-coffees-big...

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