Direct Trade #Coffee vs Fair Trade Coffee. Read @KlatchRoasting philosophy #FairtradeCoffee #Direct…
Fair Trade is a great organization that was created at a time the coffee market was well below $1.00 per pound and coffee farmers were going broke and starving. It currently applies not only to coffee but also cocoa, sugar, bananas, and other commonly traded agricultural products. It is a certification designed to ensure that every product bearing its label is purchased at a base price that is above the cost of production for the farmer. For washed Arabica, the highest quality coffee, the Fair Trade minimum price is set at $1.25 per pound plus an organic differential of $.20 if the coffee is certified organic regardless of quality. Certified Fair Trade is a certification owned by FLO International and licensed in the US by Transfair USA. It is specific to democratically run cooperatives, and does not apply to private farms. This is where Klatch Direct Trade helps.