06 Aug '14, 3pm

Coming Soon: A World Atlas of Coffee from James Hoffman

Coming Soon: A World Atlas of Coffee from James Hoffman

I had one unusual challenge in writing this – focusing on exactly who I was writing this for. I wanted to produce something valuable to those coming into the industry who want to learn, and also something that’s a useful reference for those of us who’ve worked in coffee for some time. More than both of this, I wanted to write something for all our customers – the people who go out and buy, brew, drink and enjoy coffee every day. I believe that understanding something more can make it more enjoyable, and I wanted to make more of coffee accessible rather than make it more mysterious and exclusive. I want to help people to understand what they like, explore what they don’t know yet, and feel more confident in the somewhat intimidating world of specialty coffee. The book isn’t about me, or about Square Mile Coffee, but just about coffee. The book is divided into three sections...

Full article: http://dailycoffeenews.com/2014/08/06/coming-soon-a-world...

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