06 Mar '12, 7pm

Starbucks is Banking on Europe

Starbucks is Banking on Europe

Starbucks is Banking on Europe 03.06 To double-down on yesterday’s post about Starbuck’s deep pockets and their ability to build remarkable cafés—I present to you Starbucks: The Bank. Europe’s new flagship store will open in this weekend in Amsterdam on the heavily trafficked Rembrandtplein. This giant new location will feature a bakery and “coffee laboratory” and was built inside the renovated vault of a historic bank. The Bank has replaced the now-standard super-automatics with throwback La Marzocco Lineas and there will be a “Slow Coffee Theater” which will focus on brewing Starbucks small-batch reserve coffees with undisclosed “slow” methods. This will also be Starbuck’s first European location with a Clover system, though it’s not the first time they’ve been used by other shops in Europe. The “laboratory” will be used to try new concepts before sharing ideas that work...

Full article: http://www.dearcoffeeiloveyou.com/starbucks-is-banking-on...

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