27 Feb '12, 12am

Bottom line: Know who produces your coffee. Hula Daddy exposes 100% Kona coffee quality myth

Bottom line: Know who produces your coffee. Hula Daddy exposes 100% Kona coffee quality myth

A bold experiment conducted by Hula Daddy Coffee has given credibility to the argument that the poor average quality of 100% Kona coffee is damaging Kona coffee’s brand integrity rather than low percentage Kona coffee blends. I’ve made the assertion myself for a number of years and written about it in detail as recently as last September, when a consumer filed a lawsuit alleging that Safeway stores had sold “inferior” coffee blends in packages labeled as Kona coffee . As the result of extremely low standards for what can be sold legally as 100% Kona coffee , my assessment at the time was that “blending coffees from Central / South America may have improved the product’s taste for consumers” rather than damaging quality in the attempt to lower the cost per package. Hula Daddy put that theory to the test by bringing in a CQI certified Q grader to blindly evaluate five grocer...

Full article: http://www.coffeestrategies.com/2012/02/26/hula-daddy-exp...

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