27 Jun '14, 10pm

And give this a read on CoffeeGeek, published last week: Remembering Coffee Kids. You can make a difference!

There use to be this phrase, "elevator speech." You don't hear it anymore because elevators move so damn fast these days. It meant being able to describe your company or your organization or your idea, whatever, during a ride in an elevator. At Coffee Kids we struggled with our elevator speech, we found it difficult to summarize a meaningful and comprehensive approach to making real impact over time. We were hard to pigeonhole at a time when other organizations had grown by focusing on a very specific need. Should we have changed our methodology? Perhaps. But it was difficult to move away from something that had changed thousands of lives because we could not think of a sexy way to describe it. The growth of the specialty coffee industry, ironically, worked against us in a way. Everyone wanted to differentiate themselves from everyone else in every way possible and one of ...

Full article: http://coffeegeek.com/opinions/coffeekids/06-19-2014

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Remembering Coffee Kids

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