26 Jun '14, 11pm

Summer Road Trip: Starbucks Stores Step Back into History in Northern Europe #storystream

The European coffeehouse tradition is steeped in centuries of history. Coffee was first introduced in Italy in the mid-1600s by a Venetian merchant who had fallen in love with the beverage in Turkey. It quickly spread throughout the continent, with coffeehouses opening in London, Paris and Amsterdam. In the 1680s, the Dutch brought coffee northward to Scandinavia. Although Arabian traders held the monopoly on coffee in these early days, the Dutch smuggled a coffee plant out of the Arab port of Mocha in the 1690s and became the first to transport and cultivate coffee commercially – first in Ceylon and their East Indian colony of Java (where the beverage gets its nickname). Amsterdam soon became a trading center for coffee. From these early days, northern Europeans have embraced coffee as a social occasion, and incorporated coffee rituals throughout the day. In Scandinavia, ...

Full article: http://news.starbucks.com/news/summer-road-trip-northern-...

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