30 May '14, 6pm

What is Direct Trade, Really? A Question for Coffee Consumers and Roasters Alike

“The term is used so often now, I think it is time for the coffee industry to talk more in-depth about the meaning of direct trade and other terms like “farm to cup” or “relationship coffee,” says Patton. “These terms are heavily used in specialty coffee, but the meaning of these terms seems to differ from roaster to roaster, if they are defined at all. While it is terrific that so many roasters now are sourcing at origin in a sustainable way, without clearly defining these terms, there is a potential for the terms and labels to be misused.”

Full article: http://dailycoffeenews.com/2014/05/30/what-is-direct-trad...

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