30 May '14, 4am

Only Monday and you need a break? Join the #Starbucks #Roadtrip. This week, stopping in #Vegas ht…

Nearly 40 million visitors see the bright lights of Las Vegas each year. It's the ultimate tourist destination known for high rollers, Elvis impersonators, luxurious spas, high-end shopping, wedding chapels, circus shows, and expansive buffets. The pulsing heart of the city is Las Vegas Boulevard, known as the Las Vegas Strip. There are more than 30 Starbucks® stores along four miles of the Strip between the Mandalay Bay Resort & Casino to the Stratosphere Tower. Three years ago, Justine McHart, Starbucks designer for U.S. Licensed Stores, was tapped to build the Starbucks brand presence on the Strip with distinctive new licensed store designs. "On the Las Vegas Strip, a customer can literally see all 35 stores in one visit, so it's really important to differentiate each one," McHart said. "We want people to feel the difference and generate buzz about our stores." As with ...

Full article: http://news.starbucks.com/news/summer-road-trip-starbucks...

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Greening Las Vegas | EcoBuilding #Design

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