The Unintentional Lynchianism Of David Lynch

The Unintentional Lynchianism Of David Lynch Coffee @DAVID_LYNCH

You may have noticed a recent flood of David Lynch coffee content bouncing around online. The coffee itself has been available online for some time; there is now a media push behind this coffee, including two original commercials directed and produced by Mr. Lynch himself. The first commercial is four minutes of close-frame Barbie doll neck-breaking , set to the director’s running commentary / babble. It is unwatchably bad; it makes “On The Air” look like The Elephant Man . The second commercial is far more stylized, a beautiful bit of coffee promo film-making, and yet, there’s something not quite right… “Lynchian”, as academically defined by David Foster Wallace in his 1996 piece on Lost Highway for Premiere Magazine, “refers to a particular kind of irony where the very macabre and the very mundane combine in such a way as to reveal the former’s perpetual containment with...

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