Fresh Cup Magazine - Barista Approved

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New site reviews cafés by competition standards By Chris Ryan For many coffeehouse owners, the reviewing Web site Yelp can be a frustrating entity. Yelp can be a forum for useful reviews, but it can also be a place where irritated patrons can anonymously criticize a shop based on one brief experience. Dan Baumfeld, owner of Seattle’s Neptune Coffee, has felt this firsthand: “As a shop owner, I’ve definitely seen the side of Yelp where people just have a bad day and take it out on you.” Last fall, Baumfeld launched the coffeehouse-reviewing Web site tehcoffee.com, which can be described as “Yelp for aficionados.” The Web site uses U.S. Barista Championship judging standards to review coffeehouses, and Baumfeld—himself a USBC judge—handpicks the reviewers from a pool of fellow judges and other industry members with comparable experience. “The goal is to help people find grea...

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